image of outdoor signage

What is Signage and Why It’s Important for Your Business

What is signage? Simply put, it’s a visual medium used to transmit messages—whether to guide, inform, advertise, or warn. Employed in public spaces, businesses, and roadways, it supports navigation, enhances brand awareness, and facilitates communication. In this article, we’ll unpack the various types of signage and their strategic uses. Key Takeaways Decoding Signage: A Visual […]

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